Un dircom n'est pas un démocrate ! pan Frédéric Fougerat

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• Un dircom n'est pas un démocrate !
• Frédéric Fougerat
• Nb. de pages: 115
• Format: Pdf, ePub, MOBI, FB2
• ISBN: 9782749539447
• Editeur: Bréal
• Date de parution: 2020

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Overview

C'est quoi un DirCom ? C'est la question à laquelle Frédéric Fougerat propose de répondre, en partageant ses réflexions sur le métier de directeur de la communication, qu'il exerce depuis plus de trente ans, et qu'il a vu se transformer et se professionnaliser, notamment avec l'informatique, Internet, puis les réseaux sociaux. Pour ses réalisations dans des grands groupes internationaux, son engagement et ses prises de positions sur la communication, Frédéric Fougerat est aujourd'hui considéré comme une des références de cette profession.
Il est notamment connu pour ses formules provocatrices : "Un DirCom n'est pas un démocrate", "Un coup de Com, c'est de la communication faciale facile", "La communication n'est pas la variable d'ajustement de l'inorganisation des autres", "La marque employeur ça n'existe pas" ou plus simplement "La communication est un vrai métier", qu'il décline sans relâche sur les réseaux sociaux, dans ses tribunes ou dans les médias, et dans ce livre, afin de décrypter et promouvoir une profession de plus en plus stratégique, et pourtant toujours méconnue.

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LOS SUEÑOS DE JUPITER de TED SIMON

Ficha técnica

• LOS SUEÑOS DE JUPITER
• TED SIMON
• Número de páginas: 688
• Idioma: CASTELLANO
• Formatos: Pdf, ePub, MOBI, FB2
• ISBN: 9788493769451
• Editorial: INTERFOLIO
• Año de edición: 2012

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Overview

Tras la publicación de Sobre Ruedas (Interfolio, 2010) este libro de Ted completa la trilogía de Los Viajes de Júpiter.
Un círculo perfecto funde su prosa y su vida. Consigue casar entre sí tres etapas funda mentales en la vida de una persona y dos grandes contradicciones: construir una vida en sociedad, y escapar de ella... dos posturas enfrentadas que Simon consigue reconciliar en el escenario de una geografía personal (y universal).

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